At 87%, India’s fintech adoption rate is the highest in the world, with the global average at just 64%. Recognizing a significant opportunity to serve India’s burgeoning retail investment market, Kotak Investment Advisors Ltd., launched Kotak Cherry as a one-stop digital investment platform to reimagine wealth management. Built with Kotak’s domain expertise, Cherry provides curated and holistic investment solutions catering to an investor’s short- and long-term interests through stocks, bonds, mutual funds, and other financial products.
“We intend to create a seamless experience that can attract and cater to digitally native investors who are savvy and prefer making digital transactions,” says Rohit Murarka, Chief Business Officer of Kotak Cherry. “We also wanted an efficient investing ecosystem that will serve holistic needs of an investor, irrespective of their journey or preferences.”